Bidding Optimization Strategies

Bidding Optimization Strategies

Getting one’s website to see traffic, clicks, impressions, and ROI’s (Return on Investment’s), bidding optimization strategies must go into effect.  Using Google Ads is a tool that many companies use in order to obtain the best results for their site. Using automated and manual bidding are key strategies to use to optimize the impressions on a site. Knowing your target […]

The Basics of Onsite SEO

The Basics of Onsite SEO

Picture this: Your new website is perfect – visually appealing, easy to use, and full of necessary content. The only problem: little traffic, low click-through rate, and overall low popularity to your website, whatever that means to you. This is likely due to a lack of Search Engine Optimization, otherwise known as SEO. SEO is unarguably important; it doesn’t help […]

Location Targeting

Location Targeting

Marketing is such a constantly changing way of communicating to the public.  As technology rapidly changes, as our world becomes more and more “internet friendly” per say, the way a company markets itself to the world must change as well. For any company, location targeting is imperative to how they get their name across to consumers.  For example, a friend […]

Backlinks

Backlinks

Any time a web surfer is clicking a link that takes them to another site, they are using the feature of what is called a ‘backlink’. A backlink is what links two websites together. A clickable link that allows the user to jump from one site to another with one click. Backlinks show how relevant a website is based on […]