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Why Offsite SEO is Equally as Important as Onsite

When people think of SEO, what typically might come to mind is optimizing the content of a website and how it is structured and presented. However, equally important is off-site Search Engine Optimization, otherwise known as off-site optimization. This refers to having your website linked on other online sources, whether that be blogs, forums, or other social media platforms. This will raise your rank on search engines and, in-turn, create higher conversion rates and click-through rates. While on-site SEO is fundamental, it is only half the battle. Put into analogy: on-site SEO is like creating the perfect product or service; it fits the user’s needs, it is appealing and easy to use, and overall functions efficiently so that the search engines like Google or Bing rank it higher. Off-site SEO is the other side of marketing: advertising, promotion and getting your product or service into the user’s view, or in this case, getting it ranked higher by outside means.

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In the age of technology, online safety is becoming more and more of a pressing issue. People now fear phishing, scams, hackers, and computer viruses more than ever before. With optimization via links on affiliate websites and social media, users are more likely to trust your website. If they see a link on a website they are actively using, it tells them first that the website is quality and that it is safe to click on.

Another reason off-site SEO is important is that most people spend significant time on social media. According to Digital Information World, “internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms” (Salim). Getting involved with social media and using it to your advantage will help you build your website’s reputation and simultaneously promote your website.

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No matter what the website is, the best technique is to simply try all the techniques for yourself so that you can build your website’s credibility as well as its overall success. You need to find a balance of off-site and on-site SEO and you cannot have one without the other. Most of all, find a balance that you can enjoy doing and feel good about.

Salim, Saima. “How Much Time Do You Spend on Social Media? Research Says 142 Minutes per Day.” Digital Information World, 4 Jan. 2019, www.digitalinformationworld.com/2019/01/how-much-time-do-people-spend-social-media-infographic.html.

This is a great video explaining the differences between Onsite and Offsite SEO.

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